diff --git a/app/api/admin/users/route.ts b/app/api/admin/users/route.ts
index d45e278..3cdfc06 100644
--- a/app/api/admin/users/route.ts
+++ b/app/api/admin/users/route.ts
@@ -22,13 +22,17 @@ export async function POST(request: NextRequest) {
   const { supabase, user } = await requireAdmin()
   if (!user) return NextResponse.json({ error: 'Forbidden' }, { status: 403 })
 
-  const body: { email?: string; name?: string; role?: string; site_id?: string } =
+  const body: { email?: string; name?: string; phone?: string; role?: string; site_id?: string; password?: string } =
     await request.json().catch(() => ({}))
   const email = (body.email ?? '').trim().toLowerCase()
   if (!email || !email.includes('@'))
     return NextResponse.json({ error: 'Valid email required' }, { status: 422 })
   if (body.role && !isValidRole(body.role))
     return NextResponse.json({ error: 'Invalid role' }, { status: 422 })
+  const password = (body.password ?? '').trim()
+  const directCreate = password.length > 0
+  if (directCreate && password.length < 8)
+    return NextResponse.json({ error: 'Password must be at least 8 characters' }, { status: 422 })
 
   let admin
   try {
@@ -40,32 +44,55 @@ export async function POST(request: NextRequest) {
     )
   }
 
-  const { data: invited, error: inviteError } = await admin.auth.admin.inviteUserByEmail(email, {
-    data: { full_name: body.name ?? '' },
-  })
-  if (inviteError || !invited?.user)
-    return NextResponse.json({ error: inviteError?.message ?? 'Invite failed' }, { status: 500 })
+  // Branch: admin-typed password (instant) vs email invite (link required)
+  let newUserId: string
+  if (directCreate) {
+    const { data: created, error: createError } = await admin.auth.admin.createUser({
+      email,
+      password,
+      email_confirm: true,
+      user_metadata: { full_name: body.name ?? '' },
+    })
+    if (createError || !created?.user)
+      return NextResponse.json(
+        { error: createError?.message ?? 'User creation failed' },
+        { status: (createError as { status?: number } | null)?.status ?? 500 },
+      )
+    newUserId = created.user.id
+  } else {
+    const { data: invited, error: inviteError } = await admin.auth.admin.inviteUserByEmail(email, {
+      data: { full_name: body.name ?? '' },
+    })
+    if (inviteError || !invited?.user)
+      return NextResponse.json({ error: inviteError?.message ?? 'Invite failed' }, { status: 500 })
+    newUserId = invited.user.id
+  }
 
-  // handle_new_auth_user trigger creates the profile row; set role/site on top of it
+  // handle_new_auth_user trigger creates the profile row; set fields on top of it
   const { error: profileError } = await admin
     .from('users')
     .update({
       name: body.name ?? '',
+      phone: (body.phone ?? '').trim() || null,
       role: body.role ?? 'reporter',
       site_id: body.site_id ?? null,
     })
-    .eq('id', invited.user.id)
+    .eq('id', newUserId)
   if (profileError)
-    return NextResponse.json({ error: 'Invite sent but profile update failed' }, { status: 500 })
+    return NextResponse.json(
+      { error: `${directCreate ? 'User created' : 'Invite sent'} but profile update failed` },
+      { status: 500 },
+    )
 
+  // password is never logged
   await supabase.rpc('write_audit_log', {
     p_table_name: 'users',
-    p_record_id: invited.user.id,
-    p_action: 'invited',
+    p_record_id: newUserId,
+    p_action: directCreate ? 'created' : 'invited',
     p_new_value: { email, role: body.role ?? 'reporter', site_id: body.site_id ?? null },
   })
 
-  return NextResponse.json({ id: invited.user.id }, { status: 201 })
+  return NextResponse.json({ id: newUserId }, { status: 201 })
 }
 
 export async function PATCH(request: NextRequest) {
diff --git a/components/admin/user-manager.tsx b/components/admin/user-manager.tsx
index d5c478b..f590353 100644
--- a/components/admin/user-manager.tsx
+++ b/components/admin/user-manager.tsx
@@ -21,12 +21,15 @@ interface Props {
   sites: SiteOption[]
 }
 
+const EMPTY_FORM = { email: '', name: '', phone: '', role: 'reporter' as UserRole, site_id: '', password: '' }
+
 export function UserManager({ users, sites }: Props) {
   const router = useRouter()
   const [busyId, setBusyId] = useState<string | null>(null)
   const [error, setError] = useState<string | null>(null)
-  const [invite, setInvite] = useState({ email: '', name: '', role: 'reporter' as UserRole, site_id: '' })
-  const [inviting, setInviting] = useState(false)
+  const [mode, setMode] = useState<'invite' | 'create'>('invite')
+  const [form, setForm] = useState(EMPTY_FORM)
+  const [submitting, setSubmitting] = useState(false)
 
   const patchUser = async (id: string, update: Record<string, unknown>) => {
     setBusyId(id)
@@ -45,22 +48,30 @@ export function UserManager({ users, sites }: Props) {
     router.refresh()
   }
 
-  const sendInvite = async (e: React.FormEvent) => {
+  const handleSubmit = async (e: React.FormEvent) => {
     e.preventDefault()
-    setInviting(true)
+    setSubmitting(true)
     setError(null)
+    const payload: Record<string, unknown> = {
+      email: form.email,
+      name: form.name || undefined,
+      phone: form.phone || undefined,
+      role: form.role,
+      site_id: form.site_id || undefined,
+    }
+    if (mode === 'create') payload.password = form.password
     const res = await fetch('/ims/api/admin/users', {
       method: 'POST',
       headers: { 'Content-Type': 'application/json' },
-      body: JSON.stringify({ ...invite, site_id: invite.site_id || undefined }),
+      body: JSON.stringify(payload),
     })
-    setInviting(false)
+    setSubmitting(false)
     if (!res.ok) {
       const data = await res.json().catch(() => ({}))
-      setError(data.error ?? 'Invite failed')
+      setError(data.error ?? `${mode === 'create' ? 'Add' : 'Invite'} failed`)
       return
     }
-    setInvite({ email: '', name: '', role: 'reporter', site_id: '' })
+    setForm(EMPTY_FORM)
     router.refresh()
   }
 
@@ -68,39 +79,76 @@ export function UserManager({ users, sites }: Props) {
     <div className="bg-white rounded-xl shadow-sm p-5">
       <h2 className="text-sm font-semibold text-gray-700 uppercase tracking-wide mb-4">Users</h2>
 
-      <form onSubmit={sendInvite} className="flex flex-wrap gap-2 mb-5 items-end">
+      {/* Mode toggle */}
+      <div className="flex gap-2 mb-4">
+        {(['invite', 'create'] as const).map(m => (
+          <button
+            key={m}
+            type="button"
+            onClick={() => { setMode(m); setError(null) }}
+            className={`text-xs font-medium px-3 py-1.5 rounded-full border transition-colors ${
+              mode === m
+                ? 'bg-gray-800 text-white border-gray-800'
+                : 'border-gray-300 text-gray-600 hover:bg-gray-50'
+            }`}
+          >
+            {m === 'invite' ? 'Invite by email' : 'Add directly'}
+          </button>
+        ))}
+      </div>
+
+      <form onSubmit={handleSubmit} className="flex flex-wrap gap-2 mb-5 items-end">
         <input
           type="email" required placeholder="email@company.com"
-          value={invite.email}
-          onChange={e => setInvite(v => ({ ...v, email: e.target.value }))}
+          value={form.email}
+          onChange={e => setForm(v => ({ ...v, email: e.target.value }))}
           className="border border-gray-300 rounded-lg px-3 py-2 text-sm w-52"
         />
         <input
           type="text" placeholder="Full name"
-          value={invite.name}
-          onChange={e => setInvite(v => ({ ...v, name: e.target.value }))}
+          value={form.name}
+          onChange={e => setForm(v => ({ ...v, name: e.target.value }))}
           className="border border-gray-300 rounded-lg px-3 py-2 text-sm w-40"
         />
+        <input
+          type="tel" placeholder="Phone (e.g. +60123456789)"
+          value={form.phone}
+          onChange={e => setForm(v => ({ ...v, phone: e.target.value }))}
+          className="border border-gray-300 rounded-lg px-3 py-2 text-sm w-44"
+        />
         <select
-          value={invite.role}
-          onChange={e => setInvite(v => ({ ...v, role: e.target.value as UserRole }))}
+          value={form.role}
+          onChange={e => setForm(v => ({ ...v, role: e.target.value as UserRole }))}
           className="border border-gray-300 rounded-lg px-3 py-2 text-sm"
         >
           {ALL_ROLES.map(r => <option key={r} value={r}>{r.replace(/_/g, ' ')}</option>)}
         </select>
         <select
-          value={invite.site_id}
-          onChange={e => setInvite(v => ({ ...v, site_id: e.target.value }))}
+          value={form.site_id}
+          onChange={e => setForm(v => ({ ...v, site_id: e.target.value }))}
           className="border border-gray-300 rounded-lg px-3 py-2 text-sm"
         >
           <option value="">No site</option>
           {sites.map(s => <option key={s.id} value={s.id}>{s.name}</option>)}
         </select>
+        {mode === 'create' && (
+          <input
+            type="password"
+            required
+            minLength={8}
+            placeholder="Password (min 8 chars)"
+            value={form.password}
+            onChange={e => setForm(v => ({ ...v, password: e.target.value }))}
+            className="border border-gray-300 rounded-lg px-3 py-2 text-sm w-48"
+          />
+        )}
         <button
-          type="submit" disabled={inviting}
+          type="submit" disabled={submitting}
           className="bg-blue-600 text-white rounded-lg px-4 py-2 text-sm font-semibold hover:bg-blue-700 disabled:opacity-50"
         >
-          {inviting ? 'Inviting…' : 'Invite User'}
+          {submitting
+            ? (mode === 'create' ? 'Adding…' : 'Inviting…')
+            : (mode === 'create' ? 'Add User' : 'Invite User')}
         </button>
       </form>